Marketing
Marketing
Marketing is a broad strategy that encompasses all activities aimed at promoting and selling a home or real estate services. It includes market research, branding, pricing strategy, networking, and customer engagement. The goal of marketing is to understand the customer who best fits the home or the home that best fits the customer and create a comprehensive plan to reach and satisfy those needs.
Advertising
Advertising is a specific subset of marketing focused on selling a home or community through services hired to promote and reach a target audience. Specific ads would feature a compelling property listing and a call-to-action urging viewers to schedule a showing. While this is part of the broader marketing strategy, it specifically involves the creation and distribution of paid promotional content. Advertising can be done through various media, including print, digital, and social media.
Social Media
IInstagram (Ads) IFacebook (Ads) ILinkedin (Real Estate Articles) IYouTube (Real estate property videos) ITikTok (personality) IThreads (downloadables)Digital
IWebsite IE-Cards IE-Flyers INewsletters IBlog Posts IEmail CampaignsNetwork
IWestside Network Groups ILocal Realtor Facebook group IBHHS Network ITAN member ILocal Greater LA Real Estate Board Member INational Association of Realtors MemberMatters
Market Analysis
A market analysis, often referred to as a Comparative Market Analysis (CMA), is a detailed report that evaluates similar properties (comps) in the area to determine the value of a specific home. It looks at recent sales, current listings, and properties that didn’t sell, including the property's location, size, condition, and current market conditions providing a comprehensive view of the market. This analysis provides valuable insights into pricing trends and helps identify what buyers are willing to pay.
Market Value
Market value is essentially the price a property is likely to sell for in a competitive real estate market. It reflects what buyers are willing to pay and sellers are willing to accept at a given time. Several factors influence market value. Understanding the market value of a home helps you make informed decisions—whether you’re buying or selling—ensuring you’re neither overpaying nor underselling.
For Sellers
A market analysis helps you set a realistic asking price based on what similar homes have sold for recently. This strategy can attract more potential buyers and reduce the time your home stays on the market.
For Buyers
Knowing the market value through a market analysis helps you understand if a home is fairly priced. It equips you to make a competitive offer, ensuring you’re getting good value for your investment.
Why Work With
Proven Results
With over 900 transactions successfully completed over the last 25 years, Dan and Charlee stand as a testament to their commitment, expertise, and understanding of the market. Each transaction represents not just a number but a unique journey involving countless hours of dedication, strategic planning, and client collaboration. Their proven results reflect a blend of experience and adaptability, allowing them to navigate the ever-changing real estate landscape effectively.
Strategic Negotiations
Their knowledge about navigating multiple offers, current legislature, potential tax risks and the need for creative problem solving have equipped them with the skills necessary to advocate fiercely for their clients. The Westside real estate market has seen significant fluctuations over the past two decades, and Dan and Charlee use their deep understanding of these dynamics to tailor effective negotiation strategies. With a customized approach, clear communication, and expert market insights, you’ll receive unmatched representation and a clear path to confident decision making.
Innovative Maketing
In today’s competitive real estate market, standing out requires more than just a “For Sale” sign -exceptional marketing is the key to unlocking your home’s full potential. At Nessel Homes the marketing combines cutting-edge tools and data-driven strategies to attract the right buyers to your property. Nessel Homes has an exclusive branded app providing real-time listings to targeted buyers and tailored social media & email campaigns crafted to reach the ideal audience. Weekly market updates presented in clear, actionable formats also position Dan and Charlee as trusted professionals to buyers, ensuring your home is seen as a top contender.
What We Do Differently
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Print Samples
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Social Media
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Digital Platforms
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Downloadable Files
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