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Sell Your Property

Sell Your Property

Marketing

Marketing

Marketing is a broad strategy that encompasses all activities aimed at promoting and selling a home or real estate services. It includes market research, branding, pricing strategy, networking, and customer engagement. The goal of marketing is to understand the customer who best fits the home or the home that best fits the customer and create a comprehensive plan to reach and satisfy those needs.

Advertising

Advertising is a specific subset of marketing focused on selling a home or community through services hired to promote and reach a target audience. Specific ads would feature a compelling property listing and a call-to-action urging viewers to schedule a showing. While this is part of the broader marketing strategy, it specifically involves the creation and distribution of paid promotional content. Advertising can be done through various media, including print, digital, and social media.

Print

IMagazines IBrochures IPostcards IFlyers INewspapers

Social Media

IInstagram (Ads) IFacebook (Ads) ILinkedin (Real Estate Articles) IYouTube (Real estate property videos) ITikTok (personality) IThreads (downloadables)

Digital

IWebsite IE-Cards IE-Flyers INewsletters IBlog Posts IEmail Campaigns

Network

IWestside Network Groups ILocal Realtor Facebook group IBHHS Network ITAN member ILocal Greater LA Real Estate Board Member INational Association of Realtors Member
Why This

Matters

Market Analysis

A market analysis, often referred to as a Comparative Market Analysis (CMA), is a detailed report that evaluates similar properties (comps) in the area to determine the value of a specific home. It looks at recent sales, current listings, and properties that didn’t sell, including the property's location, size, condition, and current market conditions providing a comprehensive view of the market. This analysis provides valuable insights into pricing trends and helps identify what buyers are willing to pay.

Market Value

Market value is essentially the price a property is likely to sell for in a competitive real estate market. It reflects what buyers are willing to pay and sellers are willing to accept at a given time. Several factors influence market value. Understanding the market value of a home helps you make informed decisions—whether you’re buying or selling—ensuring you’re neither overpaying nor underselling.

Market Reports

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For Sellers

A market analysis helps you set a realistic asking price based on what similar homes have sold for recently. This strategy can attract more potential buyers and reduce the time your home stays on the market.

For Buyers

Knowing the market value through a market analysis helps you understand if a home is fairly priced. It equips you to make a competitive offer, ensuring you’re getting good value for your investment.

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Satisfied Clients and Counting
Why Work With

Why Work With

Proven Results

With over 900 transactions successfully completed over the last 25 years, Dan and Charlee stand as a testament to their commitment, expertise, and understanding of the market. Each transaction represents not just a number but a unique journey involving countless hours of dedication, strategic planning, and client collaboration. Their proven results reflect a blend of experience and adaptability, allowing them to navigate the ever-changing real estate landscape effectively.

Strategic Negotiations

Their knowledge about navigating multiple offers, current legislature, potential tax risks and the need for creative problem solving have equipped them with the skills necessary to advocate fiercely for their clients. The Westside real estate market has seen significant fluctuations over the past two decades, and Dan and Charlee use their deep understanding of these dynamics to tailor effective negotiation strategies. With a customized approach, clear communication, and expert market insights, you’ll receive unmatched representation and a clear path to confident decision making.

Innovative Maketing

In today’s competitive real estate market, standing out requires more than just a “For Sale” sign -exceptional marketing is the key to unlocking your home’s full potential. At Nessel Homes the marketing combines cutting-edge tools and data-driven strategies to attract the right buyers to your property. Nessel Homes has an exclusive branded app providing real-time listings to targeted buyers and tailored social media & email campaigns crafted to reach the ideal audience. Weekly market updates presented in clear, actionable formats also position Dan and Charlee as trusted professionals to buyers, ensuring your home is seen as a top contender.

We had the opportunity to work with Dan and Charlee on finding our forever home. During our detailed and lengthy search, they were patient, supportive, and insightful. They are also the most responsive people you could ask for. When we found our home, they anticipated every need and went above and beyond in settling us into our home. They aren’t just agents – they are partners and friends!

Amy and Julius – Buyers

My family and I have moved around a great deal and as a result have had all too much experience with realtors. We can confidently say that Dan and Charlee are the best at what they do. They delivered us an incredible sales price while making the process simple and easy for us throughout. They firmly shared their recommendations and guidance which was spot on from start to finish. We are so thankful our paths crossed!

Rappaport Family – Sellers

Dan and Charlee are the real deal. We recently had the opportunity to sell with them and could not be more pleased with our experience. They are knowledgeable about the market, provided excellent guidance on getting our property ready to list, and supported us through the entire process from start to finish. No question or ask was too small. They are also great people who believe in building long term relationships; as a result, they have a positive network throughout all parts of the real estate industry which is an enormous value add. If you get to work with them, count yourself lucky.

A. Chang

Dan and Charlee also have a great warm personality, which was not only nice for us – it turned out to be incredibly helpful in the buying process as well. On several occasions, Dan & Charlee used their charm to help us get concessions and access to information. We feel very lucky to have had Dan and Charlee guide us through the process of purchasing our first home and would highly recommend working with Charlee and Dan.

Jessica M.

Thank you for ensuring such a smooth transaction for the sale of our condo in Santa Monica. Though you already came highly recommended, we were still impressed with how quickly you were able to find a well qualified buyer and how complete your marketing was. You had excellent communication and I appreciated the weekly updates as well as your absolute expertise and knowledge. It also didn’t hurt that you are one of the nicest couples I have ever worked with!

Mark V.

Dan and Charlee are terrific agents. They make a great team and complement each other very well both having slightly different skill sets and knowledge of the sales process. They do a great job getting a home show ready. They are very nice, responsive and easy to work with and will go the extra mile to answer any questions along the way. I highly recommend the Nessels if you plan on selling your home.

Jeff L.

After a horrible experience with another agent, I was thrilled to find Dan & Charlee. Even though I was selling my condo remotely (I had already moved and vacated my unit), they made the process really easy. Very thorough knowledge of the Westside condo market, and frequent and thorough communication. They really went the extra mile to help get my condo sold quickly. I highly recommend Dan & Charlee.

Miray G.

I have used Dan and Charlee as my agent as both buyer & seller. I have used them to purchase 2 properties and to sell 1 property. They are reliable, trustworthy & easy to work with. They go above & beyond the call of duty. I highly recommend them.

N McDonald

In selling out home, your marketing plan and process was very effective in getting it sold quickly and stress free. From day one we felt absolutely confident we made the right decision in choosing you for the job. Your communication and professionalism were greatly appreciated and you indeed exceeded our expectation.

Lawrence W.

Thank you for your diligence, patience, integrity and perseverance to get out home sold in this challenging market. You definitely went above and beyond in all your efforts from cleaning the pool to the countless showings to ultimately negotiating the best for us. We certainly would recommend you to any seller considering selling their home. From the very first appointment to the day we moved out, we were assured we were in good hands with the Nessels.

Danny & Elisabeth D.

My experience with Nessel Homes couldn’t have been better! After moving to LA from Orange County I was referred to Dan & Charlee and we began to search for a home to purchase. My expectations far exceeded my budget but they didn’t blink. They stuck with me for two years before we found the right place! I never felt rushed and their focus on the search never waned. Dan and Charlee are open, honest and have a deep knowledge of the local real estate market. I highly recommend reaching out to them if you’re considering a new home in the Los Angeles area.

Scott C.

Just completed a second transaction with Nessel Homes and I am once again thrilled with the quality of work. Dan listed our Santa Monica condo for rent for the second time and was able to find us a great tenant for a multi-year lease. They have an excellent knowledge of the market and do an impeccable job handling the listings. Dan went above and beyond in making sure the unit looked its best for showings and helping to facilitate/coordinate any maintenance items that popped up. I have never had a realtor work as hard as they do. I would absolutely use Nessel Homes again in the future and recommend them most highly.

Polly H

Dan & Charlee were great throughout the process. They helped us price our condo correctly to get attention in a tricky market. Their marketing and the quick roll-out of the marketing materials, were effective and professional. Dan & Charlee’s follow through and attention to detail never waivered. They are the best!

Larry & Susan

We are so thankful to you both. If it weren’t for Dan & Charlee, we wouldn’t have our beautiful house.

Becky & Rick

Thank you Dan & Charlee for helping us with our condo – it wouldn’t have been possible without your aggressive timeline! We really love it and are very grateful.

Katie & Alan

The efforts Dan & Charlee put into making things happen, is effort you do not see in many other agents. We are grateful!

Jim & Linda

Thank you, Charlee & Dan, for helping us purchase out first home. That was a very special time in our lives. And thank you for helping us close this chapter of our lives. We couldn’t imagine anyone else being able to do all the great things you did in helping us sell our home.

Laphillia & Clive

I want to say the biggest THANK YOU to Dan and Charlee for helping me find a new home – it was a pleasure to work with them.

Stephanie

As first-time home buyers the learning curve could’ve been overwhelming. The process was foreign; the market was white hot. Charlee & Dan provided the professional knowledge and negotiation expertise that secured the home of our dreams, but the key to our success was their patience and listening skills. Charmaine and Dan understood our fears, needs, resources and timelines. And, when our jobs dictated our next move, it was obvious who to trust. Charlee & Dan turned our first home into an amazing investment.

T.J. and Angela M.

We extend an eternal thank you to our amazing real estate agents, Dan and Charlee Nessel… They made the experience of buying our first home a breeze… From moment one, Dan made us feel as if all our questions were valid and important. When we found ourselves getting frustrated with the process, Dan & Charlee were there to pick us up and get us back on track. For that, we cannot thank them enough… They were very committed to finding what we liked and made every effort to make it happen… We will continue to send our friends to them and feel comfort in knowing they are in capable and professional hands. They are a five diamond experience of the real estate world and deserve to be recognized as such.

Chris & Tami

When I met the Nessels, my fears were eased. They were extremely organized and knowledgeable. They quickly assessed my needs and desires, and was able to help me focus on appropriate properties… Their priority is providing a service to their clients. Beyond their technical & professional skills, Charlee and Dan were a joy to work with. They constantly displayed a positive attitude and boundless energy.

Natalie T.

Thank you from the bottom of my heart for everything you did to help me find my dream home. I truly feel you went above and beyond the call of duty to get to know me, my tastes and my sense of what I was looking for. I was happy you have me guidance when I needed it but was most impressed with your willingness to do things the way I needed them done.

Melissa D

I had the extreme pleasure to work with the “best of the best” in Dan & Charlee Nessel, when purchasing my first home. After a frustrating ordeal with an another agent, two people recommended Dan & Charlee to me – independently. When I logged on to the Nessel’s site, I found that some good friends of mine had also provided a glowing testimonial. I can now see why. My own experience has been nothing short of amazing. Dan and Charlee were on top of their game throughout the entire process. They have tenacity, integrity, professionalism and incredible work ethic. Dan & Charlee are my agents for life.

Steve (PR guy)

We can’t thank Dan and Charlee enough for helping us find out perfect home! They were such a pleasure to work with. Thank you again for everything.

Alejandro & Belen

It is with great pleasure that we write this testimonial to express our gratitude and appreciation to our favorite agents, Charlee and Dan Nessel, for her excellent service and representation provided to us in purchasing our home. In every respect, Charlee and Dan went above and beyond the call of duty. We very much thank them for their outstanding level of service and professionalism in helping us get into the very special place we call “home. More importantly, we are happy to consider them our friends.

Chad & Sheryl Nash

We owe Charlee & Dan a huge debt of gratitude for the incredible amount of work they did on our behalf – they made our purchase possible in every way. From driving us all over town, through attending inspections and following up with a million phone calls, to walk-through and closing. Charlee and Dan did so much extra work to enable us to finish the purchase before arriving in LA. We so appreciate their thoughtfulness – thank you again for all you did.

Rodney & Juliette

It was a pleasure for me to work with Nessel Homes. My transaction was a short sale and the only reason it completed successfully, was due to Charlee & Dan’s persistent (and good-natured) professional efforts! The listing was in escrow a number of times. We ran into many issues, some truly “last minute.” Somehow, they pulled it together. Needless to say, I am looking forward to working with them again in the future.

Denise Stavsky

I so appreciated Dan and Charlee’s expertise and help. I had been working with a previous real estate agent for over 5 years without any success. Within 4-5 months, they found me a cute little home in a great neighborhood. This was my first California home, and I do have to say that the California purchase process is pretty insane. There were several times when I was just downright confused by all the paperwork (that’s saying a lot because I’m a lawyer), but Dan and Charlee were there to help explain things. I also appreciated the complete responsiveness and support they gave me! Buying a house in the single biggest purchase most people do in their life. It was great to go through that process with “Team Nessel. Thanks again!

Susan Kigawaskigawa@hotmail.com

I had the pleasure of Nessel Homes assisting me in finding a furnished apartment/home in Santa Monica/Malibu. I found them to be extremely knowledgeable of the area. They were always timely in their communications, detailed in their reviews and they optimized the time I spent reviewing properties by prescreening when necessary. Dan and Charlee’s knowledge of the realtor business was invaluable in finalizing and agreeing the lease and they truly worked in my interest in discussions with the owners. This, plus their very personable demeanor made them a pleasure to work with, and I would have no hesitation recommending Nessel Homes.

SefKurstjens

Thanks, Dan and Charlee, for being a great agents and helping us close.

Allen and Tracie

We absolutely loved working Dan & Charlee – they made it easy for us to buy our first home! We were shocked at how quickly the whole process went – in a matter of 3 months we had found the perfect condo for us. Dan & Charlee always had out best interests in mind and we had complete trust in them.

Jamie & Jason Fiore jasonfiore@hotmail.com

What We Do Differently

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Print Samples

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Social Media

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Digital Platforms

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Downloadable Files

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